Be Trans Aware.

Transgender and non-binary inclusivity training for future-thinking, client-facing businesses.

Engaging, expert-led inclusivity training that’s bespoke to your business.

 

As a professional in a service industry, you already know how absolutely crucial client experience is to the success of your business. It’s the difference between one client’s glowing five-star review and another’s pang of dissatisfaction (and subsequently, your loss of business).

Exceptional customer service is what every business aims for, but is there a chance that you’re letting down and losing the business of a key demographic?

People who may be transgender and non-binary are ready and waiting for businesses who can offer excellent customer service – without the side order of invalidation, discomfort and lack of safety.

Be Trans Aware’s range of comprehensive courses and inclusivity training empowers professionals and teams with industry-leading know-how and best practice.

Discover how you can offer the same incredible calibre of service to your transgender, non-binary and LGBTQIA+ clients today.

Be Trans Aware

How can being aware of transgender and non-binary customers help your business?

As a passionate client-focused business, you know what it takes to create an out-of-this-world customer experience.

But do you and your team have everything you need to fully accommodate your transgender and gender diverse clients, alongside their partners, friends and family?

Being able to welcome, accommodate, and completely satisfy your transgender and non-binary customers isn’t just a good thing to do – it’s great for business.

 

Accessible industry-specific training delivered your way.

Engage your team with live interactive training sessions delivered by industry and inclusivity experts.

Beaming in through Zoom or delivered face-to-face, these comprehensive courses include bespoke content created specifically for you and your business

Our trainers bring the course material to life with engaging interactive modules, lively discussions and judgement-free Q&As.

 

  • Inclusivity

  • Equality

  • Knowledge

  • Confidence

Your trainer: Sam Marshall, she/her

Founder and Trainer

Otherwise known as The Beauty Guru, Sam is a leading industry waxing educator, beauty therapist, and trusted beauty expert.

Sam’s had her work published nationally and has been featured on TV, radio and podcasts as a special guest. She is a recognised voice within the beauty world and sits on the advisory board for industry regulator Habia and is a member of the British Beauty Council’s Diversity, Equity and Inclusivity committee.

As a passionate champion for the beauty industry and a member of the LGBTQIA+ community, Sam believes strongly that transgender and gender non-conforming people should be able to access services without experiencing anxiety, disappointment, and harm.

Sam is passionate about uplifting forward-thinking businesses who want to be part of this positive movement. By providing businesses with the right resources and learning tools, she empowers businesses to create their own incredible inclusive success stories.

“Every hair and beauty brand, business owner and practitioner should complete the Be Trans Aware training and ensure they are educated to represent, respect and welcome everyone that they serve - not only their customers, but also their colleagues and peers in an inclusive way.”

— Helena Grzesk BEM, COO of the British Beauty Council